Customer Relationship Management

Customer Relationship Management (CRM) is concerned with the processes and technologies aimed at optimizing all customer contacts whereby the customer is the central focus.
CRM CRM can be split up into the following domains: Marketing, Sales, Order Management, etc.

A CRM arrangement within the Telecom and Internet world differentiates itself in relation to other market sectors as a result of the:
·         Extensive and complex product structures, including promotions
·         Relation with services and networks
·         Integration with the underlying delivery processes
·         integration with the underlying service upkeep layers
Telecom and internet services are increasingly viewed as a commodity, analogous to the electricity flowing through the power outlets in the wall. The differentiation between service providers is increasingly less inherent in the services and price. The CRM trends in the Telecom and Internet market are nowadays focused on improving customer satisfaction.